Account structure
Campaigns organised so budget flows to what works and away from what does not.
Meta & Google Ads
Paid campaigns
judged on pipeline —
not impressions.
Paid advertising is the fastest way to find out whether your offer works. It is also the fastest way to spend money finding out that it does not. The difference is in the setup.
Book Your Free Growth Call →01 / WHY IT MATTERS
Two very different jobs, often confused.
Google Ads captures demand that already exists — someone is searching, you appear. Meta Ads creates demand that does not — someone is scrolling, and your offer interrupts them well enough to matter.
They need different creative, different messaging and different expectations. Running them as if they are the same channel is the most common reason ad budgets underperform.
02 / WHAT'S INCLUDED
What the work
actually involves.
Search campaigns
High-intent keywords, tight ad groups and negative keyword discipline.
Meta campaigns
Audience testing, creative variation and offers built for a cold scroll.
Landing pages
Where the click actually lands, built to convert rather than to impress.
Conversion tracking
Proper measurement, so you know which rupee produced which enquiry.
Ongoing optimisation
Weekly management, not set-and-forget.
03 / HOW WE WORK
Four steps,
in this order.
STEP 01
Define
What a qualified lead is worth, so we know what we can afford to pay for one.
STEP 02
Launch
A deliberately small test across a few angles and audiences.
STEP 03
Read
Let the data say which angle works before scaling anything.
STEP 04
Scale
Increase spend only behind what has already proven it converts.
04 / FREQUENTLY ASKED
Quick answers.
Enough to gather meaningful data, which depends on your cost per click and sales cycle. We will tell you honestly on the call whether your budget is realistic for your market.
No. You pay Google and Meta directly for media, and us for strategy and management. That keeps the spend transparent and the account yours.
If people are already searching for your service, Google. If you need to create awareness for something people do not know to look for, Meta. Often the answer is Google first, then Meta to scale.
Traffic is immediate. Reliable conversion data usually takes a few weeks. Profitable, stable campaigns typically take two to three months of iteration.
Part of our Digital Marketing practice · See all services
Let's talk about
your growth problem.
No obligations. Just practical insight into whether this is the right priority for your business right now.
Book Your Free Growth Call →